About

AI-Driven Kentico Consultancy

We accelerate digital transformation through intelligent development practices, combining deep Kentico expertise with cutting-edge AI tooling to deliver exceptional web experiences faster than traditional agencies.

Our Mission

Refined Element is an independent, founder-led consultancy built on one belief: the future of web development lies in the intelligent combination of human expertise and AI assistance. We use tools like Claude Code and KentiCopilot in production every day — not as a demo, but as the standard way work gets done — while holding to the highest standards of code quality and architectural integrity.

Deep focus on Xperience by Kentico — upgrades, implementations, and health — provides specialized expertise generalist agencies cannot match. That same practice extends to AI consulting for development teams and agent-first marketing: making websites legible to the AI assistants and agents that increasingly decide what gets cited. You work directly with a two-time Kentico Community Leader from kickoff to launch — no juniors, no handoffs.

Kentico Community Leader

As a recognized Kentico Community Leader, we actively contribute to the Kentico ecosystem through knowledge sharing, community support, and platform advocacy. This recognition reflects our deep expertise and commitment to helping others succeed with Xperience by Kentico.

Community Leader 2025 · 2026

Technology Expertise

.NET 9

Deep expertise in modern .NET development, ASP.NET Core, and C# best practices.

Xperience by Kentico

Specialized in Kentico's latest platform for enterprise CMS and digital experience.

Agent-First Web (GEO)

Generative engine optimization: llms.txt, structured data, and content AI agents can read.

AI-Driven Development

Leveraging Claude Code and advanced AI tools to accelerate development cycles.

Who You Work With

Mike Rahel

Founder & Principal — Two-Time Kentico Community Leader (2025 & 2026)

Refined Element is a founder-led practice with one principal. Mike has worked with Kentico for more than a decade, delivering projects for enterprise and mid-market clients, and runs an AI-driven development practice in which Claude Code, KentiCopilot, and MCP servers are standard parts of the delivery toolchain. Every engagement is led by him directly — you work with the same expert from kickoff to launch, with no juniors and no handoffs.

Ready to Transform Your Digital Presence?

Let's discuss how Refined Element can accelerate your Kentico project, guide your team's AI adoption, or make your site legible to AI agents.

Get in Touch