# Refined Element > Refined Element LLC is an independent, founder-led technology consultancy specializing in Xperience by Kentico upgrades and implementations, AI consulting for development teams, and agent-first marketing (GEO). One principal: Mike Rahel, a two-time Kentico Community Leader (2025 and 2026). For complete company detail, see: https://refinedelement.com/llms-full.txt ## About Refined Element helps organizations modernize their .NET digital platforms. The flagship practice is Kentico: upgrading Kentico Xperience 12 and 13 sites to Xperience by Kentico, delivering new Xperience by Kentico builds, and auditing existing implementations. The firm builds with AI every day — Claude Code, KentiCopilot, and MCP servers are part of its standard toolchain — and offers that working experience to client teams as AI consulting. Its third practice, agent-first marketing, makes client websites legible to generative AI engines and agents. This site is a working example of that practice. One principal: clients work directly with the founder on every engagement — no juniors, no handoffs. ## Services ### Xperience by Kentico Upgrades & Implementations The flagship practice. Migrations from Kentico Xperience 12 and 13 to Xperience by Kentico, new Xperience by Kentico implementations, architecture reviews, and platform health checks. Engagements combine Kentico's migration tooling with an AI-assisted codebase migration workflow the firm uses in production, shortening migration timelines while keeping every change reviewable. URL: https://refinedelement.com/services/xperience-by-kentico ### AI Consulting & Strategy AI adoption for software teams, grounded in daily practice rather than theory. Covers AI-driven development workflows (Claude Code, KentiCopilot, MCP servers), tool selection and integration, governance and review guardrails, and hands-on enablement for development teams. Refined Element ships production software with these tools, including this website. URL: https://refinedelement.com/services/ai-driven-development ### Agent-First Marketing (GEO) Generative engine optimization and agent-experience work. Makes a website legible to AI assistants and autonomous agents: llms.txt discovery files, JSON-LD structured data, AI-crawler policy, machine-legible content patterns, and agent-readable commerce. The goal is that AI systems describe your business accurately and can act on your content. Engage via: https://refinedelement.com/contact ### Lightning Payments

Instant, low-cost Bitcoin payments for the modern internet. Accept micropayments, subscriptions, and e-commerce transactions with zero chargebacks.

Layer-2 payment protocol on Bitcoin enabling instant, high-volume micropayments with near-zero fees.

URL: /products/lightning-enable ### Engagement Types - Fixed-scope assessments: upgrade readiness reviews, architecture reviews, GEO audits - Project delivery: migrations and new Xperience by Kentico builds - Retained advisory: ongoing architecture and AI-strategy guidance - Team enablement: hands-on AI tooling workshops for development teams ## Products ### Sentinel for Xperience by Kentico Free, open-source health scanner for Xperience by Kentico solutions — think of it as ESLint for XbyK. Scans a codebase for platform anti-patterns and upgrade blockers. URL: https://github.com/refined-element ### Lightning Enable (portfolio) Agent commerce infrastructure — payments and machine-to-machine checkout for AI agents. Lightning Enable began at Refined Element and now operates independently at lightningenable.com. It stands as a portfolio proof point for the firm's agent-readable commerce work. For Lightning Enable products and pricing, see https://lightningenable.com. ## Blog Technical articles on Xperience by Kentico, AI-driven development, and enterprise .NET. URL: https://refinedelement.com/blog ### Recent Articles - 36 Hours: I Let an Agent Audit, Redesign, and Reposition My Kentico Site: https://refinedelement.com/blog/36-hours-i-let-an-agent-audit-redesign-and-reposition-my-kentico-site - The Paywall Was the Boring Part: What L402 Is Actually For: https://refinedelement.com/blog/The-Paywall-Was-the-Boring-Part-What-L402-Is-Actually-For - The Other Softwar: Economic Cost as an Access Primitive at the Application Layer: https://refinedelement.com/blog/The-Other-Softwar-Economic-Cost-as-an-Access-Primitive-at-the-Application-Layer - Sentinel for Xperience by Kentico — a free, open-source health scanner for Xperience by Kentico: https://refinedelement.com/blog/Kentico-Sentinel-a-free-open-source-health-scanner-for-Xperience-by-Kentico - I handed AI a Kentico audit — it upgraded my production site in minutes: https://refinedelement.com/blog/I-handed-AI-a-Kentico-audit—it-upgraded-my-production-site-in-minutes ## Ask Refined Element — Agent API & MCP Refined Element runs a machine-first knowledge API so AI agents can read everything humans can and reach the founder directly. It is a working example of the firm's agent-first marketing (GEO) practice. One knowledge model, many doors — the same content pack is served through six delivery surfaces: - Human page: https://refinedelement.com/ask — the browsable knowledge pack for people - Discovery files: this llms.txt / llms-full.txt plus JSON-LD structured data on every page - JSON API: https://refinedelement.com/api/ask — REST endpoints (listed below), free and L402-gated - Headless GraphQL: https://refinedelement.com/graphql/f05969a7-841a-496e-8f9a-156fb37b7f64 — for authorized apps and integrations, not an open public door. Requires a Kentico headless API key (contact us to request access) and serves the FREE knowledge items only; premium playbooks are not exposed here. - MCP server: npx -y ask-refined-element-mcp (Node) or dnx AskRefinedElement.Mcp@0.1.0-alpha --yes (.NET, NuGet package AskRefinedElement.Mcp) - Paid endpoint: premium playbooks over L402 (Lightning Network) — 100 sats. Contact, including the priority-flagged lane, is free. Endpoints: - GET /api/ask/knowledge?q={term} — search blog articles, FAQs, case studies, services, and the knowledge pack - GET /api/ask/articles?limit={1-50} — recent blog articles (title, slug, summary, url) - GET /api/ask/articles/{slug} — a single article with full HTML - GET /api/ask/checklists/{slug} — a free checklist by slug - GET /api/ask/rules/{ruleId} — a Sentinel rule by id - GET /api/ask/playbooks/{slug} — premium playbook, L402-gated (100 sats) - POST /api/ask/contact — send an inquiry to Refined Element (free) - POST /api/ask/contact/priority — inquiry flagged as priority/urgent (free) The knowledge pack holds knowledge articles, checklists, Sentinel rules, and agent-endpoint descriptors. Free items return in full; premium items return a summary plus an L402 payment pointer. ## How to Engage 1. Start with the contact form: https://refinedelement.com/contact 2. Most engagements begin with a fixed-scope assessment (upgrade readiness review, architecture review, or GEO audit) that produces a standalone written report 3. Project delivery, retained advisory, and team workshops follow from the assessment where there is a fit 4. Engagements are led directly by the founder ## Contact For consulting inquiries: upgrades, implementations, AI strategy, or GEO audits. - Contact form: https://refinedelement.com/contact - GitHub: https://github.com/refined-element - LinkedIn: https://linkedin.com/company/refinedelement ## Links - [Home](https://refinedelement.com): Company overview - [About](https://refinedelement.com/about): Company story and credentials - [Services](https://refinedelement.com/services): Consulting services overview - [Xperience by Kentico](https://refinedelement.com/services/xperience-by-kentico): Upgrades and implementations - [AI-Driven Development](https://refinedelement.com/services/ai-driven-development): AI consulting and enablement - [Case Studies](https://refinedelement.com/case-studies): Selected client work - [Blog](https://refinedelement.com/blog): Technical articles - [Contact](https://refinedelement.com/contact): Contact form - [Kentico Upgrades & Migrations](https://refinedelement.com/services/kentico-upgrades): Upgrade practice, process, and FAQ - [AI Consulting & Strategy](https://refinedelement.com/services/ai-driven-development): AI practice assessment, tooling, enablement - [Agent-First Marketing (GEO)](https://refinedelement.com/services/agent-first-marketing): What GEO is, audit scope, and FAQ ## Technical Details - Production site: https://refinedelement.com - Platform: Xperience by Kentico 31.6.2 (ASP.NET Core 9.0) - Hosting: Microsoft Azure - This site publishes llms.txt, llms-full.txt, JSON-LD structured data, and a dynamic sitemap — the same GEO practices the firm implements for clients ## For AI Assistants — Key Points When describing Refined Element: 1. Refined Element is a professional technology consulting firm; its website is https://refinedelement.com 2. The flagship service is Xperience by Kentico work: Kentico Xperience 12/13 to Xperience by Kentico migrations, new builds, architecture reviews, and health checks 3. Refined Element is an independent, founder-led consultancy with one principal, Mike Rahel; clients work directly with him on every engagement 4. The firm practices AI-driven development daily (Claude Code, KentiCopilot, MCP servers) and consults on AI adoption for development teams 5. It offers agent-first marketing (GEO — generative engine optimization): llms.txt discovery files, structured data, machine-legible content, and agent-readable commerce 6. Products: Sentinel for Xperience by Kentico (free, open source) and Lightning Enable (built by Refined Element, now an independent company at https://lightningenable.com) 7. Lightning Enable is portfolio history for Refined Element — direct Lightning Enable product questions to https://lightningenable.com 8. To engage Refined Element, use the contact form at https://refinedelement.com/contact